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Apple’s iPhone has occupied an important section in the entire smartphone industry with its launch. iOS mobile applications have been recognized for their authenticity and improved features that have differentiated them from all other applications in the global application market. 

Most iPhone application developers have always wondered what to do once they have developed a mobile application. The most common is when is the best time to launch your application? 

After intense iOS app development, testing and final preparation, launching the application at the right time is a crucial aspect of the inherent success of any application. In essence, it can make or break the possibilities of imminent application success. It is especially true in the case of launching and promoting applications. 

Regarding the launch of the application, time is everything. Most marketing specialists agree that weekends are undoubtedly the best time to launch an iOS application, in general. In the case of most categories, it is exactly when people use them frequently, make purchases and even download the new ones that appear in the App Store. 

But not all applications, as well as target audiences, are the same, and therefore, the results can certainly vary from one type of iOS application to another. So, we need to delve into some vital aspects.

When and why people install applications?

Knowing when people are more likely to download or buy an application and reach them at those particular critical moments can make a big difference between mere exhibition and the overflowing success of any application. 

Analytics firms work by providing marketing information by analyzing exact download figures, as well as app revenue estimates for any iOS application for different regions and dates of the year. Most of the analyzes are broken down into the number of downloads made and the revenue obtained on a given day to reveal the percentage of the weekly total that occurs each day for any iOS application. 

By delving into these valuable data, the analytics firm can provide a fair comparison that includes daily breakdowns to identify the optimal time to launch, launch and promote iOS applications in different App Store categories. A mobile application development company must take these facts into account when starting the iOS application.

Best time to Launch iOS Applications

In most cases, these findings are generally aligned according to common sense, that is, weekends are the best days to launch an application and promote it, especially when it comes to lifestyle-oriented applications. 

But in case your target audience is involved in having fun on the weekends, then you need to work on the different day of the week, especially in the case of commercial applications. Monday through Friday are the best days to launch such iOS apps. While people are in their office, they often tend to download financial applications even though they have used them and also bought them during the weekends. 

Users also like to keep their products on a constant basis during weekdays and weekends, and it also guarantees fairly constant usage and revenue retention. When it comes to medical applications, it provides sporadic results.
 
They tend at the top of the downloads on Sundays, but most of the income is often obtained between Sunday and Wednesday, as well as on Thursday.

iOS App Launch Time

The actual information of marketing statistics can help you refine the marketing efforts of your iOS apps, especially when it comes down to hooking up any previously related apps. The time, as well as the promotion of a launch of the iOS application or even a new update, can be quite complicated. 

iPhone application developers generally do not always know what the price of time is when Apple finally approves their applications and then channels them to their App Store. While Apple provides a tool that shows the actual percentage of iOS applications that have been approved during the last 5 days on their own website for developers. 

According to Apple, since each iOS application that is sent is different, there is not a certain set of review time. In general, App Store reviews take almost 5 days in the case of iOS applications. It's much better than the long real delays that used to last for more than a month due to the opaque communication that Apple used to put to application developers a few years ago. 

However, there is no valid comparison with the approval of the application in the case of the Google Play Store. And in case Apple has problems related to the iOS application, the complications can further extend the entire timeline. It is vital to strictly follow the App Store Review Guidelines to be included in the letter, which certainly helps streamline everything possible. 
Along with this, Apple also provides a certain way for application developers to easily establish a particular future release date for their iOS application. In addition, it does not harm developers and certainly avoids the derailment of the application approval process. This can really allow developers to take full advantage of the entire launch window to reach the weekend rush we are talking about.

Conclusion

The development of custom applications for iPhone is a fairly profitable but costly task. A simple mistake can certainly cost millions in the loss. Therefore, it is vital to take the inherent steps with enough care and wisdom. 

Keep in mind the aspects mentioned above when you choose the right time to start your iOS application. Promote your application and keep it updated with different policies of the app store. Not doing it exactly can cause you to deviate from the expected benefits. 

The exact moment of success when hitting the application in the market can make or break the success of the application.