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Shopping, healthcare, fashion, education, music, gaming, and much more, you name it and there is a mobile app available for each category and purpose. In the myriad of these apps, sometimes the users find themselves confused and spoiled for a choice, literally. While the availability of so many apps provides them with ample choices, the challenge with the app entrepreneurs is to make the app successful and popular among a sizable audience.

As countless app design and app development manuals and guides say, the first thing you need to do is ensure your app ranks high on user experience scale. Yes, because that’s the first step towards adding more users and keeping them loyal to your app. If they like your app and find it easy to use, they will keep it on their mobile and most probably will use it often and whenever they need it. But if the app gives them a hard time deciphering the functions and features, they may straight away uninstall it. After all, how long does it take to uninstall an app? Just a tap and a few seconds?

For great user experience (UX), you will need a perfect combination of great design, user-friendliness, navigability, responsiveness, and other ingredients. Once great UI/UX is ensured, the next step is to test the app for possible flaws. Testing is pertinent to ensure the app performs and behaves exactly as it is expected to. Testing helps developers in creating an error-free app by revealing performance gaps at initial stages.

Some of the key benefits that come along with the app testing include:

Wider Reach: QA of an app helps developers and entrepreneurs ensure that the app performs seamlessly. The testers have to check the app on different devices to see if it downloads and runs on different devices, and interacts with supporting architecture. While most testing teams use a few devices to test the app, at appbiz360 we have a lab equipped with 100+ latest devices to test the app on different hardware, software configurations. When the app performs seamlessly across devices and software configurations, more people download and use it.

Good Reputation Among Users: As already mentioned above, if an app doesn’t provide great user experience, the user will uninstall it sooner than expected. It is, therefore, the QA department’s job to ensure that the app is user-friendly, navigable, and neat & clean in its look & feel. Apps that look & feel great are mostly recommended by the users to family and friends, which in turn boosts the reputation of your business among your potential customers.

Augmented Customer Loyalty:  When an app performs well and is great in terms of user experience, people not only use it but they also recommend it to their friends. Users don’t uninstall these apps and that adds to the list of loyal customers for your app.

Boosted Revenues: While initial investment is required for testing the apps, the return on this investment justifies the money invested. Ongoing testing of the app helps avoid issues fixing and redevelopment of the app at final stage when all these issues are discovered. Testing, therefore, saves your time, cost, and brings down the time-to-market.

But, Sometimes Lab Testing isn’t Enough!

While testing during the developmental phase and before launch helps avoid many possible errors and bugs, it cannot guarantee that all the issues are predicted and fixed in advance. Some of the issues emerge only when the app is launched and when it is used by the real users in the real world. For such issues, there is an excellent tool named fimo360. The tool can be used for tracking, monitoring, and pinpointing various real world app security and performance issues. The best part is fimo360 is available for startups and small businesses for free.

To learn more about fimo360 and get your free trial version, please feel free to contact our app testing and quality assurance experts at appbiz360.

Disclaimer: While fimo360 will help you determine the root cause of the issues and problems that your mobile app might be facing in the real world, it cannot be used for remotely fixing the issues. It helps app entrepreneurs in understanding the various issues that need to be fixed while upgrading your existing app and making its error free versions. Please chat with our experts to know more about this tool.