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Half the job is done with amazing design of your website, however, you can nail it with equally powerful content. If your website's design has impressed your users, it's time to engage them and there's no better way to do it than to have truly compelling and non-bragging content on it. Simple, readable, and informative content engages users who have deliberately landed on your webpage and are looking for the services/products you intend to offer. They would never like the idea of reading something that doesn't make sense to their specific needs and expectations. Besides these, it is advisable to add the certifications, accreditations, seals, and testimonials on your website to instill a feeling of trust and confidence among your potential customers.

Top 5 Elements of Every Business Website:

1. Design and Navigation

Design is the key to ensuring rich user experience and leaving a great first impression of the website on users. Poorly designed websites may wash away all your marketing and business efforts. Remember, the average attention span of web users is hardly a few seconds and they will never forgive you for poor user experience. If your website fails to impress them within the first few seconds, they will most likely move on to other options. UI/UX is the most important part of your website, so never overlook it. Let your visitors enjoy using your website by ensuring user-friendly navigation. This is the era of unconventional designs but that never implies mindlessly filling your website with designs.

2. Content Should Be Non-Bragging and Compelling 

Half the job is done with amazing design of your website, however, you can nail it with equally powerful content. If your website's design has impressed your users, it's time to engage them and there's no better way to do it than to have truly compelling and non-bragging content on it. Simple, readable, and informative content engages users who have deliberately landed on your webpage and are looking for the services/products you intend to offer. They would never like the idea of reading something that doesn't make sense to their specific needs and expectations. 

3. Call to Action (CTA) 

Many websites, despite having an outstanding design and great content, end up losing only because their call to action is either difficult to find or simply does not exist. Show your users what you are trying to promote/sell. Don't compel them to search for your CTA button. Make the CTA prominent and clearly visible at right places. CTA must be present on the homepage. Make sure you keep it above the fold as the focal point. 

4. Social Media Icons

If your website doesn't have social media links, you are far behind your competition that is leveraging the various social channels for gaining the business advantage. Create Twitter, Facebook, LinkedIn pages for your company and add them to your website. By doing so, you will allow your happy customers to follow and like your pages and leave testimonials that can pull more targeted traffic to your website in the future. 

5. SEO-friendly URLs and Logical Structure of the Website

Remember, a website with logical structure and SEO as well as user-friendly URLs can only achieve the desired ranking in the modern scenario. SEO friendly URLs are easy to read, which means users, as well as search engines, can quickly understand what's on the page by simply looking at the URL. It should be keyword rich and your targeted queries must be within the URLs. 

Besides these, it is advisable to add the certifications, accreditation, seals, and testimonials on your website to instill a feeling of trust and confidence among your potential customers.